PROBLEM

PROBLEM

PROBLEM

A simple dissatisfaction with a physical feature of oneself can lead to issues with self-confidence and self-esteem. This obsession can escalate further into Body Dysmorphic Disorder (BDD), where individuals become fixated on perceived flaws in their appearance, significantly disrupting their personal, social, and professional lives.

A simple dissatisfaction with a physical feature of oneself can lead to issues with self-confidence and self-esteem. This obsession can escalate further into Body Dysmorphic Disorder (BDD), where individuals become fixated on perceived flaws in their appearance, significantly disrupting their personal, social, and professional lives.

Research Findings

Research Findings

Research Findings

We started off with secondary research by carrying out a thorough literature review of 20 papers on the topic. We then shifted our focus towards primary research, conducting 10 semi-structured interviews, 7 contextual inquiries, 1 survey, and a couple of focus groups.

We started off with secondary research by carrying out a thorough literature review of 20 papers on the topic. We then shifted our focus towards primary research, conducting 10 semi-structured interviews, 7 contextual inquiries, 1 survey, and a couple of focus groups.

We started off with secondary research by carrying out a thorough literature review of 20 papers on the topic. We then shifted our focus towards primary research, conducting 10 semi-structured interviews, 7 contextual inquiries, 1 survey, and a couple of focus groups.

of people had appearance-related concerns affecting their daily lives and self esteem

of people had appearance-related concerns affecting their daily lives and self esteem

of people had appearance-related concerns affecting their daily lives and self esteem

of people expressed a willingness to use a mobile app to tackle BDD symptoms

of people expressed a willingness to use a mobile app to tackle BDD symptoms

of people expressed a willingness to use a mobile app to tackle BDD symptoms

Impact on Daily Life

Many participants shared that their BDD symptoms deeply affected their routine.

Social Isolation

In focus groups, several participants highlighted that they avoid social gatherings because they constantly feel physically judged.

Social Media Influence

Contextual inquiry revealed that some people in the gym tend to compare themselves with unrealistic body types on social media.

Hard to Seek Help

Interviews revealed a reluctance to seek professional support and preferred something more private.

MISSION

MISSION

MISSION

Empower individuals suffering from Body Dysmorphic Disorder (BDD) by providing accessible tools and resources to help them understand, manage, and overcome their appearance-related anxieties. We aim to connect users with professional guidance while fostering a supportive environment for personal growth and self-acceptance.

Empower individuals suffering from Body Dysmorphic Disorder (BDD) by providing accessible tools and resources to help them understand, manage, and overcome their appearance-related anxieties. We aim to connect users with professional guidance while fostering a supportive environment for personal growth and self-acceptance.

Empower individuals suffering from Body Dysmorphic Disorder (BDD) by providing accessible tools and resources to help them understand, manage, and overcome their appearance-related anxieties. We aim to connect users with professional guidance while fostering a supportive environment for personal growth and self-acceptance.

BRAINSTORMING

BRAINSTORMING

BRAINSTORMING

We came up with the features that will be included in our product according to the needs of the users.

We came up with the features that will be included in our product according to the needs of the users.

We came up with the features that will be included in our product according to the needs of the users.

DESIGN ALTERNATIVES

DESIGN ALTERNATIVES

DESIGN ALTERNATIVES

Potential Web Application

Potential Web Application

Potential Web Application

Potential Wearable Band

Potential Wearable Band

Potential Wearable Band

Potential Mobile App

Potential Mobile App

Potential Mobile App

SCENARIOS & STORYBOARDS

SCENARIOS & STORYBOARDS

SCENARIOS & STORYBOARDS

Sam sees a social media post of a “perfect male body” and feels insecure. After researching workout apps, he finds ours and chooses a plan suited to his goals. He follows the plan daily and eventually notices positive changes in his body, which boosts his confidence.

Sam sees a social media post of a “perfect male body” and feels insecure. After researching workout apps, he finds ours and chooses a plan suited to his goals. He follows the plan daily and eventually notices positive changes in his body, which boosts his confidence.

Sam sees a social media post of a “perfect male body” and feels insecure. After researching workout apps, he finds ours and chooses a plan suited to his goals. He follows the plan daily and eventually notices positive changes in his body, which boosts his confidence.

Sasha, a 21-year-old student, feels insecure about her nose and searches for ways to cope. She finds and downloads the app, choosing the self-assessment option. After completing the questionnaire, she learns about BDD, how her symptoms align with it, and where she stands on the BDD scale. Informed about her condition, Sasha receives recommendations for overcoming BDD, making her feel more empowered.

Sasha, a 21-year-old student, feels insecure about her nose and searches for ways to cope. She finds and downloads the app, choosing the self-assessment option. After completing the questionnaire, she learns about BDD, how her symptoms align with it, and where she stands on the BDD scale. Informed about her condition, Sasha receives recommendations for overcoming BDD, making her feel more empowered.

Sasha, a 21-year-old student, feels insecure about her nose and searches for ways to cope. She finds and downloads the app, choosing the self-assessment option. After completing the questionnaire, she learns about BDD, how her symptoms align with it, and where she stands on the BDD scale. Informed about her condition, Sasha receives recommendations for overcoming BDD, making her feel more empowered.

LOW-FIDELITY PROTOTYPES

LOW-FIDELITY PROTOTYPES

LOW-FIDELITY PROTOTYPES

After developing a proper understanding of user needs and what our product will entail, we developed a lo-fi paper prototype which efficiently checked and tested the functionality of our app.

After developing a proper understanding of user needs and what our product will entail, we developed a lo-fi paper prototype which efficiently checked and tested the functionality of our app.

After developing a proper understanding of user needs and what our product will entail, we developed a lo-fi paper prototype which efficiently checked and tested the functionality of our app.

HIGH-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES

USABILITY TESTING

USABILITY TESTING

USABILITY TESTING

We tested 5 workflows by asking the users to complete each task with the think-aloud protocol. We observed user frustrations and measured different metrics including average task completion time in seconds. Post-testing, users were asked to rate their overall experience for each task and suggest improvements.

We tested 5 workflows by asking the users to complete each task with the think-aloud protocol. We observed user frustrations and measured different metrics including average task completion time in seconds. Post-testing, users were asked to rate their overall experience for each task and suggest improvements.

We tested 5 workflows by asking the users to complete each task with the think-aloud protocol. We observed user frustrations and measured different metrics including average task completion time in seconds. Post-testing, users were asked to rate their overall experience for each task and suggest improvements.

average task completion time (seconds)

average task completion time (seconds)

average task completion time (seconds)

average workflow rating

average workflow rating

average workflow rating

Copyright © 2025 - Muhammad Affan Ashraf

Copyright © 2025 Muhammad Affan Ashraf

Copyright © 2025 - Muhammad Affan Ashraf